Search Engine Optimization is vital for your financial calculators being easily discoverable by potential users. With over two million daily searches for financial calculators, optimizing your tools for search engines can significantly increase your visibility. Chimney's SEO-friendly JavaScript makes it easy to embed calculators directly on your site without needing new pages or subdomains.

Optimize Headlines and Subheadlines

Your calculator's headline and subtitle are crucial for targeting high-volume search terms that your audience uses. Use tools like Adwords Keyword Planner or KeywordTool.io to find and prioritize relevant keywords. If you prefer a cleaner look, you can choose to hide your title and subtitle through your content management system (CMS).

You can go one step further to make high intention localized targeting like including the name of your target state or city in the title.

Customize Labels, Rates, and Tooltips

Chimney allows you to customize not just the body copy but also the labels, rates, and tooltips of each calculator. This customization capability helps your calculators stand out and ensures they are unique to your brand and audience.

Publish Calculators on Dedicated URLs

While you might embed calculators across various pages on your site, it’s essential to dedicate at least one page to each specific calculator. For example, create a page at <example.com/auto-loan-calculator> specifically for your auto loan calculator, complete with optimized content related to auto loans.

Pair Calculators with Optimized On-Page Content

To maximize SEO benefits, pair your calculator with compelling, SEO-optimized content on the same page. This strategy not only improves the user experience but also increases the page’s potential to rank higher in search results.

Implement Strategic Internal Linking

Once your calculators are live on your website, you can ensure they are easy to find both by users and search engines through creating internal links from various parts of your site, such as the main navigation, footer, product pages, or even the homepage. The more internal links pointing to your calculators, the better their chances of ranking well.